Following the untimely suicide of Hudsucker Industries’ head honcho, a hopelessly naïve small town business school graduate is promoted from the mailroom to the post of president, when the New York corporation’s corrupt board determines to depress the stock in order to snap it all up for themselves at bargain prices. However, their nefarious intentions are blunted considerably by the titular schlub’s big idea – The Hula Hoop (“you know, for kids!”), which soon has the company’s stock prices rising exponentially, in the Coens’ formally exhilarating and decidedly hilarious yet strangely affecting homage to Frank Capra et al.
